"Respect for your privacy is coded into our DNA," opens WhatsApp's privacy policy. "Since we started WhatsApp, we've aspired to build our Services with a set of strong privacy principles in mind."

But come February 8, 2021, this opening statement will no longer find a place in the policy.

The Facebook-owned messaging service is alerting users in India of an update to its terms of service and privacy policy that's expected to go into effect next month.

The "key updates" concern how it processes user data, "how businesses can use Facebook hosted services to store and manage their WhatsApp chats," and "how we partner with Facebook to offer integrations across the Facebook Company Products."

Users failing to agree to the revised terms by the cut-off date will have their accounts deleted, the company said in the notification.

WhatsApp's Terms of Service was last updated on January 28, 2020, while its current Privacy Policy was enforced on July 20, 2020.

Facebook Company Products refers to the social media giant's family of services, including its flagship Facebook app, Messenger, Instagram, Boomerang, Threads, Portal-branded devices, Oculus VR headsets (when using a Facebook account), Facebook Shops, Spark AR Studio, Audience Network, and NPE Team apps.

It, however, doesn't include Workplace, Free Basics, Messenger Kids, and Oculus Products that are tied to Oculus accounts.

What's Changed in its Privacy Policy?

In its updated policy, the company expanded on the "Information You Provide" section with specifics about payment account and transaction information collected during purchases made using the app and has replaced the "Affiliated Companies" section with a new "How We Work With Other Facebook Companies" that goes into detail about how it uses and shares the information gathered from WhatsApp with other Facebook products or third-parties.

This encompasses promoting safety, security, and integrity, providing Portal and Facebook Pay integrations, and last but not least, "improving their services and your experiences using them, such as making suggestions for you (for example, of friends or group connections, or of interesting content), personalizing features and content, helping you complete purchases and transactions, and showing relevant offers and ads across the Facebook Company Products."

One section that's received a major rewrite is "Automatically Collected Information," which covers "Usage and log Information," "Device And Connection Information," and "Location Information."

"We collect information about your activity on our Services, like service-related, diagnostic, and performance information. This includes information about your activity (including how you use our Services, your Services settings, how you interact with others using our Services (including when you interact with a business), and the time, frequency, and duration of your activities and interactions), log files, and diagnostic, crash, website, and performance logs and reports. This also includes information about when you registered to use our Services; the features you use like our messaging, calling, Status, groups (including group name, group picture, group description), payments or business features; profile photo, "about" information; whether you are online, when you last used our Services (your "last seen"); and when you last updated your "about" information."

With regards to the device and connection data, WhatsApp spelled out the pieces of information it gathers: hardware model, operating system information, battery level, signal strength, app version, browser information, mobile network, connection information (including phone number, mobile operator or ISP), language and time zone, IP address, device operations information, and identifiers (including identifiers unique to Facebook Company Products associated with the same device or account).

"Even if you do not use our location-related features, we use IP addresses and other information like phone number area codes to estimate your general location (e.g., city and country)," WhatsApp updated policy reads.

Concerns About Metadata Collection

While WhatsApp is end-to-end encrypted, its privacy policy offers an insight into the scale and wealth of metadata that's amassed in the name of improving and supporting the service. Even worse, all of this data is linked to a user's identity.

Apple's response to this unchecked metadata collection is privacy labels, now live for first- and third-party apps distributed via the App Store, that aim to help users better understand an app's privacy practices and "learn about some of the data types an app may collect, and whether that data is linked to them or used to track them."

The rollout forced WhatsApp to issue a statement last month. "We must collect some information to provide a reliable global communications service," it said, adding "we minimize the categories of data that we collect" and "we take measures to restrict access to that information."

In stark contrast, Signal collects no metadata, whereas Apple's iMessage makes use of only email address (or phone number), search history, and a device ID to attribute a user uniquely.

There's no denying that privacy policies and terms of service agreements are often long, boring, and mired in obtuse legalese as if deliberately designed with an intention to confuse users. But updates like this are the reason it's essential to read them instead of blindly consenting without really knowing what you are signing up for. After all, it is your data.